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STYLE: Fashion

How to copy Taylor Swift's NYC street style

Welcome (back) to new york, Swifties! Since the Eras Tour began just three months ago, we’ve seen Taylor Swift out and about in the Big Apple more than we have since the 1989 era. As if our fave singer-songwriter couldn't get...
STYLE: Beauty

Our fave vitamin C serums to boost your summer glow

If TikTok showed us one thing, it's that the clean girl look is here to stay. And the secret to getting that signature glowy complexion? Vitamin C serum. Vitamin C targets common skin struggles like discoloration from dark spots, uneven skin...

STYLE: Beauty

Must-have makeup brushes for your beauty bag

Did you know that the application of your makeup is *just* as important as the products you use? Your brushes make a difference in how your makeup looks and wears. But, it can be overwhelming with all the options at...
STYLE: Fashion

Pick your summer persona and we'll give you a fashion mood board

What's your summertime aesthetic? Choose one (or all of them!) and we'll show you everything you need to nail the look. Smash "add to cart," then become the summer queen you've always been destined to be. The poolside princess @brinkerandeliza, @dippindaisys...

STYLE: Beauty

These are the cutest short hairstyles for 2023

The second Dixie (D'Amelio) went pixie, we knew: 2023 is the year of the bob. Nervous about the chop? Fret not: With this inspo and our expert advice (plus a smidge of coif courage), flawless face-framing fringe is just an...
STYLE: Beauty

The newbie's guide to self-tanning

Fact: The color you get from a tan is literally sun damage. (When exposed to UV radiation, your skin increases the production of melanin in an attempt to protect itself from further harm.) So the only safe way to stay...

STYLE: Beauty

How to protect color-treated hair

Who's slaying when they walk out of the salon? You, with your fresh highlights. You've never felt more you (truly, who *doesn't* want the beachy look?) but there's just one prob—you don't know how to take care of your brand...
STYLE: Fashion

Your complete guide to the coquette aesthetic

In a pink-and-white world of lace, pearls and bows resides the internet's latest aesthetic fascination: coquette. While the dictionary definition of coquette is "a woman who flirts", the style associated with the word has given it an entirely new meaning...

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Enter your nature girl era 🌸

The best way to escape the stress of the holidays? Snag our enchanting new Bestie Book Club pick, Greenwild (plus the sequel!) and get inspired to reconnect with Mother Nature. Click HERE to check out the book and read along with us!

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Win! Quip 360 Oscillating Toothbrush

Here’s a bright idea: Before you shoot your seasonal snaps for IG, reach for Quip’s 360 Oscillating Toothbrush. It rotates to nix plaque in every corner of your mouth (and whitens better than your average brush starting Day 1). Dare we say that’s something to smile about? Enter to win here!

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