As the temps rise and the days get longer, it's time to shake up your beauty routine and embrace the good vibes of warm weather. Whether you'll be chilling poolside, biking around your neighborhood or simply lounging in a window...
Spring's catwalks came to us with a collage of looks straight from your childhood DIY projects. All hail stickers, stamps, watercolors and gems, because it's time to make your face as much fun as art class used to be. Elevated...
Choose your character: vanity girl, bathroom girl or floor-in-front-of-mirror girl? No matter where we decide to do our makeup and skincare routine (lowkey our motivation for getting out of bed), we all need some method of organizing the beauty products we...
Spring has officially sprung, which means warm-weather szn (and your spring break vacay) is right around the corner. But with all that swimming/beach-sitting/having fun in the sun comes sweat + stinkiness (um, no thanks). That's why rn is the perfect time...
Not too long ago, where you parted your hair was super controversial. First, there was team side part, comprised mostly of millennials who were all about asymmetry (and side bangs, tbh). Then Gen Z chimed in and declared the side...
We’re presenting our beauty MVPs of this year so your face card... and hair card...and mani card...never, ever declines again. Check out all of our must-haves below, then ENTER HERE to win the curated collection! THE LOW-COMMITMENT COLOR Fun In by Sun In...
There’s just something so dreamy about the off-duty ballet dancer aesthetic—it’s the perfect mix of ultra-girly and athleisure. “Pops of pastels and pink are gaining popularity, so it’s the perfect time to embrace the hyper-feminine style that is balletcore,” shares...
We're just gonna say it: We're kinda obsessed with everything Sabrina Carpenter lately, and that includes her picture-perfect makeup. The "Nonsense" singer has proven that she is deserving of pop icon status as the opening act on Taylor Swift's Eras...
What's your first stop at the holiday market?
QUIZ! Get ready for your dream trip and we’ll give you the perfect vacay activity 🏝️
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Win! YMI Girls jeans
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