The ultimate guide to dopamine dressing

Wearing things that make you happy never goes out of style—and now, that simple tip has become a full-blown trend. Pinterest predicted that dopamine dressing would become one of the biggest fashion trends of 2022, and it has no doubt taken off, even gaining traction on other social media platforms like TikTok. Maybe you've seen these bold, bright looks all over your FYP or your Insta explore page. But what exactly is dopamine dressing, and how can you get the look? Have no fear, because we're here to answer your questions with our ultimate guide. It's time to add some color to your closet. 


What is dopamine dressing?

Simply put, dopamine dressing is all about looking good *and* feeling good...and that starts with the neurotransmitter dopamine. Behavioral psychologist Carolyn Mair told Well+Good that "dopamine motivates us to seek a reward. So, scientifically speaking, dopamine dressing refers to a person's motivation to dress in a way that will result in a positive outcome, like feeling more confident, competent or happy." Additionally, new experiences—something that dopamine dressing might also help with—can trigger the release of dopamine. So if you tend to wear more neutral tones, stepping out of your comfort zone and rocking a brightly colored fit just might be the mood-booster you need.

One of the best things about dopamine dressing is that you can also tailor this trend based on what it means to you. Some people may focus on color—for example, wearing blue to help them feel less stressed, or yellow to elevate their energy. Others will want to switch up the texture or style of their outfits. Either way, these changes give you the opportunity to celebrate yourself and your own unique taste in fashion!


How to get the look

Start with your wardrobe. Sometimes when it comes to reinventing your look, the best place to start is with what you already have. Is there a pair of pants in a funky color that you literally never wear? What about a shirt with a cool pattern that you just haven't found the right occasion for yet? Search your closet for things that would already fit the trend—they'll be great to build on.

Don't underestimate the accessories. Accessories can add the perfect touch to any outfit—and this really applies to dopamine dressing too. From jewelry (like these rings) to bags to shoes, you'll have no problem adding some extra oomph to your already fab style. If you're looking for a simple approach to dopamine dressing, accessories are *so* your superpower. 

Bring in your makeup. Yes, dopamine dressing also includes your makeup! While it might not always work for an everyday makeup routine, embrace the vividness next time you're getting ready to go out. This twist on a classic red lip, brightly colored eyeliner like this blue pencil or this set and blush in a cheerful shade are some fun ways to add excitement to your makeup bag. A little pop of color goes a long way.

Wear what feels best for Y-O-U. It's def important to strike a good balance between making some daring clothing choices and sticking to what you're most comfortable in. Maybe you really want to snag that cute lime green blazer you spotted in the shop window, but you're nervous that it's too unlike your usual style. This might be a good time to take a fashion risk! On the other hand, you know yourself best, and even with adventurous trends, it's OK not to go all-out if you don't totally want to. By experimenting with different pieces, you'll see what makes you look—and feel—your best! After all, that's what dopamine dressing is all about.


In need of some more fashion tips? Check out these related articles:
πŸ› Your guide to the coastal granddaughter aesthetic
πŸ› 5 places to shop for summer outfits
πŸ› An outfit inspired by every Harry Styles album
πŸ› Outfits inspired by our fave coming-of-age films

Try out this trend? Tag us in your outfit pics on Insta @girlslifemag!

Slider image @hannahlronan via Instagram | Top image @violetcontrast via Instagram


by Samara Smukler | 8/30/2022