STYLE

Have you ever wanted to play dress-up without leaving the comfort of your bed? If so, you're in luck! Covet Fashion is a design app that allows you to live out your fashion designer dreams no matter your skill level or style.

Covet Fashion not only provides an outlet to explore the fashion industry, but it encourages creativity, friendship and interaction among players. As long as you are 12 years or older, this app is *perfect* for you.

Want to play? Here's how!

On the Covet Fashion platform, players participate in daily style challenges using real pieces from designers such as Luisa Spagnoli, Rebecca Minkoff and Cynthia Rowley. Players are responsible for putting the models in clothes, makeup and hairstyles that fit the theme of the challenge. The blurb at the beginning of each style page sets the scene, and whether it is a business meeting, a coronation or a girls' night out, Covet Fashion has nearly limitless styling options. 

The challenge above asks players to "style a romantic, blooming look for a magical trip to the Cherry Blossom Festival at Ueno Park." Once the model is dressed, players must ensure they met all style requirements for the round. For this challenge, the requirement was to wear an item made of cotton. If the required item isn't already owned, players can purchase it, along with other clothing items and accessories, from the fashion store.

After submitting the design, players vote on other entrants' style challenges. Designs that score above a 4.0 receive a clothing item as a reward. Designs that receive above a 4.5 or 5.0 either receive bonus style prizes or diamonds. 

Covet Fashion has a virtual currency that players use to purchase in-game clothing items and enter style challenges. Players are rewarded with Covet Cash and diamonds for winning style challenges and using the app frequently. The more Covet Cash and diamonds a player acquires, the more purchasing power and status they have within the game. Players can also spend real money to purchase accessory packs and diamonds to upgrade their levels more quickly.

Fashion Houses are another way to build connections and consolidate resources in Covet Fashion. After becoming familiar with the game model, players have the opportunity to choose a Fashion House that matches their level of involvement and skill. These Fashion Houses allow players to build communities by sharing purchases and fostering conversation, turning the Covet Fashion app into a virtual community.

Covet Fashion is available for free on Android and iOS. See a piece you *love* while playing the game? Great! All clothing items in Covet Fashion are available for purchase in real life. Just select the piece and click "view online" to see the item on its designer's website.

by Claire Hutto | 12/26/2020