10 drugstore makeup faves for under $10

Let's face it: High-end makeup can be *super* expensive. But recently our TikTok FYPs have been flooded with drugstore dupes for the pricy products we've been eyeing. This proves that good makeup products don't have to break the bank! Usually, a gift card to Sephora can only buy a couple of items... but we've created a full face of makeup for under $100. 


Ulta, $10

This primer is a dupe for the Milk Hydro Grip Primer that we keep seeing on our feeds. Not only does it make your face smooth and ready for makeup—it also locks in your skin's moisture. The cooling gel formula gets tacky once applied, creating the perfect grippy base! 


Ulta, $7

This foundation was tested in different types of lighting to make sure it *always* looks picture-perfect. The formula is super buildable, so it works for everyday wear or special occasions like a school dance. We recommend starting with a small amount and blending out using a beauty sponge. There's also a dewy formula sold for those seeking a glowy look. 


Ulta, $6

Similar to the Tarte Shape Tape that's been sitting in our cart, this E.L.F. concealer is a cheaper alternative. It's full coverage *and* long-wearing (it lasts up to 16 hours!). You only need one dab of product for easy blending, and there's a large shade range so you can find your perfect match. Plus, it comes in a hydrating version for dry skin girlies!  


Ulta, $8

The Maybelline Fit Me Powder has been on the drugstore shelves for a while—and now you need to add it to your makeup bag. The coverage helps to create an even complexion and is customizable depending on how many layers you apply. One swipe will instantly make you feel poreless and flawless.


Ulta, $10

This will help you achieve the sun-kissed bronze you've been searching for, plus it's vegan and cruelty-free. The matte color can also act as a contour (it's the best of both worlds). Lightly sweep across your cheekbones and forehead using a fluffy brush and you're good to go.


Ulta, $7

This putty blush features a very unique formula—it changes from cream to powder! The light flush melts in your skin, giving you the perfect luminous glow. We recommend using a stippling brush to apply this product to the apples of your cheeks. (Bonus: E.L.F. also makes this in a bronzer!)


Ulta, $7

Even though this is a powder highlight, it gives the prettiest shine without looking patchy. It's super smooth when applied to the cheekbones, nose bridge and cupid's bow using a tapered brush (try dusting it across your eyelids for a light sparkle). Lucky for you, it also comes in a liquid formula


Ulta, $3

The E.L.F. eyeshadow palettes are the *perfect* size to throw in your purse or makeup bag, and the shades are creamy and incredibly pigmented. They also come in a variety of colors from palettes with all matte shades or ones with pretty shimmers. The best part? There's no fallout. 


Ulta, $5

If you want long and thick lashes that look like falsies, this is the mascara for you. Unlike other mascaras, this one doesn't clump. Instead, it evenly separates all your lashes and is easy to remove with micellar water and cotton rounds after a long day.


Ulta, $10

This Maybelline Lifter Gloss is constantly compared to the Fenty Gloss Bomb on our FYPs. It features hyaluronic acid to create full and lifted lips. There are 20 shades, ranging from clear to ruby red. Your lips are guaranteed to look perfectly glossy and hydrated! 

Wanting more beauty inspo? Read these articles:
Our favorite hair masks for smooth and shiny strands
💄 5 TikTok beauty trends we're obsessed with right now
💄 How to get the TikTok clean girl aesthetic

Share your drugstore must-haves with us on Twitter!

Slider image: @natalie09ryan
Top image: @karabeautyminimalist
All GIFs via Giphy


by Maddy Phillips | 3/4/2023