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HEALTH
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Can organic food make you fat?
Think that just ’cause those potato chips claim to be organic, they have fewer calories than their non-organic counterparts? Think again. A recent study suggests that consumers often incorrectly assume that foods labeled as “organic” are lower in calories than the conventional versions.
In the study, 144 consumers were asked to rate different foods, some labeled “organic” and others not. In fact, all of the foods were organic, the only differences being the labels. The organic labels were widely rated as healthier options than the regular ones.
This study supports something called the “halo effect.” This term describes the tendency of consumers who seek foods with organic labels to eat more than if they had purchased the regular versions of those foods.
The effect is also supported by other studies, which reveal that people consume more calories at fast food restaurants that claim to serve healthier options than they would at restaurants that do not advertise this.
Blog about it: Do you go for “organic” junk food over the regular stuff?
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