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Addison Rae has officially launched her own makeup brand Item Beauty
In just the past two months, our fave TikTokers and influencers have successfully made their mark on the beauty community, and shown the world what Gen Z has to offer when it comes to makeup.
First, Maddie Ziegler dropped her fresh new Imagination collection with Morphe giving us the products to help us achieve her iconic glossy eye lewk that's all over her IG feed. Then the D'Amelio sisters became the face of Morphe 2 proving that just a tint of shimmer and a hint of gloss can really pull your lewk together. However, these aren't the only influencers that have dipped their toe into the luxurious beauty world. Just a few days ago Addison Rae jumped on the beauty bandwagon with the launch of her brand new makeup line, Item Beauty and we can't wait to get our hands on it.
Addison Rae is the co-founder and chief innovation officer of Item Beauty. She really wanted the brand to focus on selling clean and vegan-friendly products that are healthy for the skin. This is something Addison *always* looked out for when buying makeup for herself, and it's something she wanted to ensure was a top priority when making the products for her own brand. This is why she made sure to get all the Item Beauty makeup products tested by a dermatologist before releasing them.
Item Beauty's makeup was designed for enhancing natural beauty and showing women how important *individual* beauty truly is. Addison says Item Beauty's makeup is meant to give everyone a "healthy dose of self-love," adding that "Item Beauty is all about embracing your imperfections, not masking anything because they all play a part in what makes you truly unique."
The products are subtle enough not to hide your fab facial features but strong enough to leave your face with a strong healthy glow. Addison and the rest of the Item Beauty team will be sure to leave you feeling more confident than ever after applying their amaze products!
@itembeauty Love yourself. Be yourself. Free yourself. @addisonre ##wereanitem
♬ BEATING THE ODDS - Yoo Soo Kim
The brand launched with six fabulous products sold exclusively on Item Beauty's website: Lip Quip lip oil ($12), Brow Chow brow pencil ($14), Lash Snack mascara ($14), Lid Glaze jelly-like eyeshadow ($14), Cheek Money bronzer ($16) and Powder Hour blush ($22). In September, these products will also be a part of Ipsy subscription packages and we can't wait!
Which product are you itchin' to try? Let us know on Twitter & IG @girlslifemag!
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