STYLE

image: @rarebeauty

It's true! Selena Gomez's new makeup line, Rare Beauty, *just* launched on Sept. 3. The best part? Selena is donating a portion of all Rare Beauty sales to her new Rare Impact Fund, with a goal to donate over $100 million in mental health services to underserved communities over the next 10 years.

The "Rare" singer spoke with The Cut about her new makeup line, and the importance of standing up for mental health awareness. Selena said talking to her young fans played a role in her desire to take on traditional beauty standards.

“It flabbergasted me how these young girls need to feel like they have to be a certain way," she told The Cut. "I wanted to break that mold. I don’t judge you—wear your makeup however you want to wear it. But what I’m realizing is that it’s beyond that. It’s about how you feel inside. I still work on it. I’m not perfect by any means. I have moments when I’ll be like, Ugh. No.”

 

 

 

 

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I love wearing my Soft Pinch Liquid Blush, it adds the perfect hint of color and feels so weightless. I’m wearing Grace. Only a few hours until @rarebeauty is available at @sephora -tonight 12AM ET!

A post shared by Selena Gomez (@selenagomez) on Sep 2, 2020 at 9:01am PDT

Selena has always been open about her own struggles with mental health—including anxiety and depression—and her hope to help others in their journeys.

Rare Beauty is also skin-tone inclusive, with 48 shades of foundation and concealer, and a shade finder on the Rare Beauty website.

 

 

 

 

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If dewy is what you’re looking for, these have your name on them 💦 Made with our botanical blend of lotus, gardenia, and white waterlily, all of these products help soothe, calm, and nourish skin. Pictured above, L to R: With Gratitude Dewy Lip Balm in Thankful Soft Pinch Liquid Blush in Joy Positive Light Liquid Luminizer Highlight in Transcend With Gratitude Dewy Lip Balm in Honor

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on Sep 4, 2020 at 12:17pm PDT

Plus, every product has a self-love inspired name, like Always an Optimist Illuminating Primer, $26, or With Gratitude Dewy Lip Balm (with shades like Blessed, Thankful and Praise), $16.

You can find Rare Beauty foundations, concealers, blushes, eyeliners and lip colors—plus tools and primers!—on the Rare Beauty website, as well as Sephora.

 

 

 

 

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SO EXCITED though I wish we could celebrate in person. Thank you to my amazing team at @rarebeauty and our community! This is just the beginning!!!

A post shared by Selena Gomez (@selenagomez) on Sep 2, 2020 at 9:22pm PDT

Are you *so* excited about Selena's new makeup? Show us your makeup hauls on Insta @girlslifemag!

by Erin Sargent | 9/6/2020