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Barbie's resume just got even more impressive

Our favorite do-it-all doll just added a new title to her resume: robotics engineer!
 

Joining the ranks of over 200 (!!!) different dolls, Robotics Engineer Barbie is part of the Barbie brand’s goal to encourage girls to explore STEM through play. Also included in this initiative? Six free Barbie-inspired coding games through Tynker, a computing platform working to make coding education more accessible to today’s youth. (YAS.)

These games teach logic and problem-solving, helping girls learn basic coding skills. In addition to robotics engineer, you can also play the games as a pastry chef, musician, astronaut, farmer or beekeeper!

This initiative fits right in with Mattel’s history of using Barbie to pave the way for girls in mostly male-dominated fields. 

“For almost 60 years, Barbie has exposed girls to roles where women are underrepresented to show them that they can be anything,” says Lisa McKnight, General Manager and Senior Vice President of Barbie. 

In a country where only 24% of STEM jobs are held by women, Barbie and Tynker are making monumental efforts to create more spaces for girls in STEM through the new doll and games.

“Our mission is to empower youth to become the makers of tomorrow through coding,” says Krishna Vedati, co-founder and CEO of Tynker. “It’s critical that all young learners have an opportunity to explore the possibilities available in STEM fields, and Tynker’s Barbie programming experience is a valuable tool to introduce kids of all ages to these concepts while building their coding skills.”

What are you waiting for? You can get Robotics Engineer Barbie here and play the new games here


What do you think of Robotics Engineer Barbie? Share your thoughts down below!
 

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by Deanna Schwartz | 6/27/2018
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