Are girls ditching sports for style?
Regardless of other factors, the WSF and Gatorade are blaming the difference in male and female participation on the media’s preoccupation with boys, makeup and dieting. But who says that girls can’t be flirty and sporty at the same time?
Since the passing of Title IX, the number of girls playing sports at the high school and college level has risen from 300,000 to 3 million. With Title IX celebrating its 40th birthday, the Women’s Sports Foundation and Gatorade are becoming concerned that we might start falling back into old ways. What’ve they done to combat the freshman year drop-off? They created an ad:
Is it completely impossible for sports and makeup to go together? We don’t think so. GL girls seem to do it all: Soccer practice after school, homework in the evenings and hangouts on the weekends is a regular routine for many tweens ‘n’ teens. So, we’re a little dubious that lipstick and fashion are guilty of making girls quit sports.
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